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L’Oréal has published an encompassing and lavish text that traces the origins of and the future of beauty, as well as the social issues surrounding it.
February 12, 2010
By: Christine Esposito
Editor-in-Chief
As the world’s largest beauty company, it seems only fitting that L’Oréal should tackle a subject as encompassing as the history of beauty. In a project funded by the L’Oréal Corporate Foundation, the Paris-based beauty conglomerate has published “100,000 Years of Beauty,” a unique book that aims to share knowledge and encourage the emergence of new perspectives about beauty. The research for the 1500-page book developed over a four-year period and included 300 authorities engaged in disciplines ranging from sociology to psychology to history to anthropology. Inside the five-volume, pyramid-stacked set are lavish photographs and engaging text that’s billed to be as entertaining as it is educational. This comprehensive body of work—which will be used by the Fashion Institute of Technology (FIT) in its graduate degree program in Cosmetics and Fragrance Marketing and Management—was the basis for special panel discussion held in the school’s Katie Murphy Amphitheatre on Feb. 3. Speakers at the event included “100,000 Years of Beauty,” contributors Maxine Craig, associate professor of women and gender studies at the University of California-Davis, and Michael Bisson, professor and chair of the department of anthropology at McGill University in Montreal, as well as Elizabeth Azoulay, the book’s editorial director. Rounding out the panel was Linda Wells, editor-in-chief of Allure. The discussion was lead by Stephan Kanlian, chairperson of FIT’s master’s degree program.
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